What We Did... Broke out the Barbasol1 and brought Jurassic World to life with an integrated campaign that covered social, digital, creative content, broadcast spots, and trailers.
What I Did... Ran the social campaign for Theatrical and Home Entertainment. I developed the strategy, wrote all copy for posts and graphics, worked with designers to produce creative2, and made static images3 for the campaign.
We struck a balance between in-world activations that bought into the reality of Isla Nublar and stunts4 that promoted the film directly.