Alex Cipriano

Isle of Dogs • Theatrical Campaign

What We Did... A scrappy mix of fan-first activations, highly curated social feeds, Jeff Goldblum, and trash. We managed the full organic campaign, including videos, stills, and a website.

What I Did... Directed a team of social managers, developed the organic strategy, wrote off-the-cuff responses to users, helped create a poetry contest judged by Jeff Goldblum1, and made someone on Twitter write a 5-page essay about dogs2 to win a prop.

One of my goals with this campaign was to increase engagement by turning posts into day-long activations. I diagnosed animals with Dog Flu3, opened up applications to join the Pro-Dog movement4, and spent a day answering commands on Twitter5. This strategy helped drive over 3M organic engagements6 leading up to release.

Clio Awards (Gold) • Social Campaign

Shorty Awards (Silver) • Entertainment

With... Watson Design Group & Fox Searchlight